My degree, side gig, and years of learning the book world converge! While this will be a difficult decision, every path is a life I'd be glad to live.
The shop I keep describing to anyone who'll listen. Running it becomes the center of my working life, with the Insight Studio continuing at a smaller scale beside it.
The brick and mortar shop still opens, just not as the main event. My analytics practice stays primary, and the bookstore grows at whatever pace it can sustain.
My degree was chosen with the possibility that a bookstore might not be the right risk for me. Librarianship addresses the same dream of connecting readers with books, just from a public avenue instead of an entrepreneurial one.